I believe the industry has been heading in the wrong direction.
In my 10-year journey within this field, one question has always stood out: Where are the users of the technology?
The landscape has long been dominated by technology providers, not technology adopters. While having powerful tools is important, they’re essentially meaningless without real-life, high-value applications to justify them.
Billions of dollars have been invested in developing and promoting advanced 3D printers, assuming that manufacturers and end users would naturally adopt the technology, understand its value, and shift the way they design and produce parts.
But let’s be realistic: adopting a new manufacturing method is not that simple—especially when the last major shift in manufacturing was injection molding in 1872.
The result? Most 3D printer manufacturers sell a few machines to a handful of clients, then hit a growth ceiling. The only exceptions tend to be service bureaus or new businesses built around 3D printing from day one.
The Missing Piece
The missing piece in this equation is clear:
We need solution providers who deeply understand manufacturers’ needs and can redesign parts and products to meet cost and quality requirements.
This is how we drive 3D printing growth—by creating the right content and applications that drive demand. And to do that, we need more than just printers.We need a complete ecosystem: People, machines, software, engineering capabilities, and business models designed to truly penetrate the market.
Namthaja’s Approach
At Namthaja, we recognized this from day one.
That’s why we didn’t position ourselves as just another service bureau — we built Namthaja to be a solution provider and enabler. The real growth will come from innovation in products and part re-engineering — not just selling machines.
The next leaders in this industry will be the ones who connect the dots, bridge the gap between technology and users, and create the demand.
And this is exactly where the future of investment should be focused.
I believe the industry has been heading in the wrong direction.
In my 10-year journey within this field, one question has always stood out: Where are the users of the technology?
The landscape has long been dominated by technology providers, not technology adopters. While having powerful tools is important, they’re essentially meaningless without real-life, high-value applications to justify them.
Billions of dollars have been invested in developing and promoting advanced 3D printers, assuming that manufacturers and end users would naturally adopt the technology, understand its value, and shift the way they design and produce parts.
But let’s be realistic: adopting a new manufacturing method is not that simple—especially when the last major shift in manufacturing was injection molding in 1872.
The result? Most 3D printer manufacturers sell a few machines to a handful of clients, then hit a growth ceiling. The only exceptions tend to be service bureaus or new businesses built around 3D printing from day one.
The Missing Piece
The missing piece in this equation is clear:
This is how we drive 3D printing growth—by creating the right content and applications that drive demand. And to do that, we need more than just printers.We need a complete ecosystem:
People, machines, software, engineering capabilities, and business models designed to truly penetrate the market.
Namthaja’s Approach
At Namthaja, we recognized this from day one.
That’s why we didn’t position ourselves as just another service bureau — we built Namthaja to be a solution provider and enabler. The real growth will come from innovation in products and part re-engineering — not just selling machines.
The next leaders in this industry will be the ones who connect the dots, bridge the gap between technology and users, and create the demand.
And this is exactly where the future of investment should be focused.
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